NO LOGO NO BRAND PURE CONCEPT
GUERILLA TACTICS
NEWS
FOR DISCUSSION





Are You Generic?
An organization that seeks to protest, to question, and to disprove. It's nemeses are unethical corporations, censorship, the slanted media, hypocrisy, excessive advertising, and plain stupidity. It's heroes are art, discussion, independent thought, and creation.

Are You Generic intends to fuse the cry of protest and demonstration with aesthetic graphic design -- to replace the Tommy/GAP/Nike logos with rallying statements of assertion. We hope to flourish as a grass roots operation -- spreading by word of mouth.
SIGHTINGS